In this issue, we focus on exploring user interfaces and the user experience as a fundamental way that technology is changing in financial services. We have seen so many user experience improvements in the way information, workflow and activity enhances our mobile devices, that we need to be sure similar design elements are built into our FinTech solutions. Consumers expect the same experience from all their applications, whether mobile, Saas, or on-premise. If the user experience is not done well the difference is obvious — and products will not succeed. This is why the idea of creating a user experience that causes your thumbs to stomp a "like button" because it is so good is key.
It’s hard to believe we are already on our third edition of Envisions. Thanks for the feedback — keep it coming!
Imagine a room filled with MIT Sloan graduate and PHD students along with an impressive list of FinTech experts. Now imagine Mark presenting to this world at the MIT Third Annual FinTech conference about wealth management. Mark used the opportunity to discuss how wealth management is changing, as well as how large financial institutions and start-ups are working together.
Vestigo was invited to speak on a panel at the recent Tiburon CEO Summit lead by Rob Klapprodt CEO of Vestmark. One of Vestigo’s premier portfolio companies, Vestmark is a leading SaaS provider of comprehensive unified wealth management for financial advisors and institutions. The Tiburon CEO Summit is a unique conference for a select cross-industry group of senior executives who discuss a broad range of issues on the future of the banking, insurance, brokerage, and investment management.
Founding Bison taught me many lessons on how to engage users. After many attempts to get the data (we served very time compressed investors) in a format that our community loved, I can tell you it's tough. User experience is key but the path to developing a great user experience involves a lot of trial and error. It's not so much a revolution but rather a rotation of ideas and formats until you get positive interactions with the data.
Wednesday, June 7th - 9:15 – Noon, Downtown location TBA
Please join Bob Reynolds, Mike Fanning, Chris Oddleifson and other Council leaders for this important milestone public event for the Council and the Boston FinTech Collaborative. Click here to read more.
Please save the date, June 14th, 2017, for our 2nd Annual Investor Event. Join us for an evening to learn and mingle with Vestigo Ventures, Limited Partners, our portfolio companies, and unique speakers from the FinTech industry.
While traditional marketing, social media and content strategies can raise awareness about your product, so too can designing an experience that aligns with SEO and performs well in search engine rankings.